Press Room

10 questions with Tourism Entrepreneur – Julia Charity

Posted in Press Room, News
Published: 29/05/2015

New Zealand Rotorua Entrepreneur Julia Charity on line accommodation Network Look After Me peer- to peer platformThis month, NZ Entrepreneur Magazine talks to Dr Julia Charity – Founder of a Peer-to-Peer accommodation platform where guests can book accommodation with like minded hosts.  Now the largest and fastest growing Homestay Network in New Zealand, we ask Julia how she got started, what it’s really like to be an Entrepreneur in New Zealand and her hopes and dreams for the future.

Peer-to-Peer: The Sharing Economy in New Zealand

Posted in Press Room
Published: 10/04/2015

Peer to peer, business magazine, Julia Charity, Women in business Coined as the 21st Century’s ‘Collaboration Revolution’, global indicators point towards the rapid rise of the Sharing Economy.  This translates to both opportunities and warnings for New Zealand.  Julia Charity investigates. 

[published in Management Magazine, April 2015]

Women shown entrepreneurial path

Posted in News, Press Room
Published: 19/03/2015

Women in business, Homestay Network, Scientist-turned-businesswoman, Julia Charity , Rotorua entrepreneurScientist-turned-businesswoman says you have to know how long your runway is.

Rotorua scientist-turned-entrepreneur Julia Charity led a panel discussion of seven prominent Kiwi businesswomen to launch a female entrepreneur week.


TV Rotorua City News showcases Rotorua Homestays

Posted in Press Room
Published: 12/03/2015

Homestay, New Zealands Homestay Network, Rotorua Homestay, Tv Rotorua, Home hosted accommodation TV Rotorua City News talks to Dr Julia Charity, about NZ's fastest growing Homestay network. 'Look After Me Ltd' - NZ's Homestay Network, has gained global exposure via reality television programmes that were aired in China and Korea.

The Chinese version of the show, 'Daddy, where are we Going' was filmed in Rotorua and at Hobbiton. The show was watched by an estimated 404 million viewers live and 1.4 billion via global satellite. 

TV Rotorua's report Kiri Danielle visited Althea (a Look After Me Host in Rotorua) at her beautiful B&B 'Pohutu Vista'. Althea explains why she joined the Homestay Network and what she enjoys about hosting guests.


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Potential Economic impact of Free Trade Agreement between NZ and China

Posted in Press Room
Published: 8/03/2015

Published in NZBusiness Magazine: With strengthening relations between China and New Zealand and evidence for strong economic benefit – we take a cloFree Trade Agreement New Zealand & China, Chinese Reality TV Show, ‘Daddy, where are we Going’?  Filmed in Rotorua, NZ Homestay Networkser look at the NZ-China Free-Trade Agreement, the rise of service industries and their possible economic impact. Julia Charity investigates.

NZ's Homestay Network makes its mark

Posted in Press Room
Published: 1/03/2015

NZ Homestay Network, NZBusiness, Look After Me Online market place Published in NZBusiness Magazine: From humble beginnings, Rotorua business ‘Look After Me’, has grown to become New Zealand’s largest, fastest growing Homestay Network.

It’s an on-line market place where homeowners offer short-term accommodation for paying guests in guest wings, self-contained units and spare rooms. ‘Look After Me’ provides accommodation on 18 of New Zealand’s 23 Cycle Trails and supports major events like Art Deco in Napier and Womad in New Plymouth.

Rotorua Homestays in the spotlight - China's Daddy where are we going?

Posted in News, Press Room
Published: 8/09/2014

Daddy where are we going China, filmed in Rotorua New Zealand 2014Rotorua has landed a leading role in China's most popular reality TV show, which will be watched by millions of potential visitors.

The show, called Dad, Where Are We Going?, has been filming in Rotorua and the central North Island for a week, with its stars visiting some of the region's most picturesque locations. 


在中国的一档最受欢迎的电视真人秀“爸爸去哪儿”中,Rotorua 扮演了一个很重要的角色,因为目前这档将会被数百万的潜在观众观看的节目,正在这里进行着为期一周的拍摄,而节目中的明星们正也参观着当地最风景如画的地方。Rotorua这个地区的迷人风景将会呈现在“爸爸去哪儿第二季” 最近的两集中。但是由于双方合同的一些限制,具体拍摄的一些地方的细节问题还不能对外公开。

New Zealand's Homestay Network takes People's Choice and Runner up at Rotorua's Entrepreneurial event

Posted in Press Room, News
Published: 18/08/2014

Rotorua Entrepreneur and Founder of New Zealand's Homestay Network Julia Charity wins People's Choice and Runner up at Rotorua X Start-up event Second place and the People’s Choice award for the inaugural Rotorua Start-Up Pitch Night event went to Dr. Julia Charity, who founded 'Look After Me - New Zealand's Homestay Network. Accepting her award, Charity said she had worked tirelessly for three years to bring an idea from absolutely nothing into something.



“Rotorua really needs events like this. It helps create and support an entrepreneurial community,” she said.

“Through determination and grit I have created something from nothing. The world has changed and New Zealand needs its own Homestay Network. I'm doing this for the people of New Zealand and it's so wonderful to receive this award. 

Winning the People’s Choice provides awhi for me along my entrepreneurial journey.”


Evolving B&B use still hard to measure in New Zealand

Posted in Events NZ, Baby Boomers NZ, Press Room
Published: 4/07/2014

Olook After me hosting evolving B&B use still hard to measurene of the below-the-radar categories for tourism across New Zealand is the Bed and Breakfast and Home stay market, which tourism experts suggest could account for significantly more than the officially monitored visitor bed nights. And new online apps and sites are allowing increasing numbers to access private household accommodation.

Holiday contest aimed at stressed farmers

Posted in Press Room
Published: 11/06/2014
Look After Me Competitions, Home Hosted Accommodation, Nominate a farmer, New Zealands Homestay Network
Anyone who has worked on a farm understands the pressures behind endless hours spent working the land and the stress surrounding multiple factors left up to chance.


Our People: Julia Charity Rotorua Entrepreneur

Posted in News, Press Room
Published: 22/03/2014

Our People article - Julia Charity founder of Look After Me Hosted Accommodation

This week's 'Our People' is about Rotorua Entreprenuer Julia Charity.

If Julia Charity was a doll she'd be one of the double-faceted kind. On one side she'd appear as the consummate scientist, turn it around and she'd be seen as an entrepreneur.


New Plymouth residents opening hearts and homes - accommodation for Womad

Posted in Events NZ, Press Room
Published: 12/03/2014

New Plymouth homeowners have adopted the spirit of embracing cultural diversity to help bridge the shortfall in beds needed for Womad, the music festival coming to the city this weekend.

look after me at womad 2014 providing hosted accommodationThere are still a few beds available in New Plymouth through commercial accommodation providers but Karen Longstaff, Team Leader at New Plymouth i-site Puke Ariki, says that some festival goers tend to leave booking their accommodation to the last minute. “With commercial accommodation either full, or requiring two-three night minimums, we’re now looking to our lists of homeowners to help out with demand.” Typically Womad festival goers are looking for somewhere clean, comfortable and affordable for the night.”

New Rotorua Cycle Trail Partnership celebrates Cycling and Homestay Accommodation

Posted in Press Room, Cycling Holidays
Published: 21/01/2014

NZ's Homestay Network - Look After Me will also now be looking after cyclists travelling along Rotorua’s Cycle Trail, Te Ara Ahi – Thermal by Bike, having proudly become the trail’s Official Accommodation partner in August 2013. Look After Me, NZ's Homestay Network is an Official Accommodation partner for the Rotorua cycle trail, Thermal by Bike (Te Ara Ahi) - providing welcoming, affordable bike-friendly accommodation on this Cycle Trail and other Cycle Trails all around New Zealand. Ideal for cycling holidays.

Published by Destination Rotorua Marketing in Summer 2014 issue of 'In Essence.'

Korea’s Top Ranked Reality TV showcases New Zealand's Homestay Network 'Look After Me'

Posted in Press Room, News
Published: 2/12/2013


‘Dad, where are we going?’  아빠 어디가?  New Zealand  뉴질랜드  Yoon Minsoo and Yoon Hoo   윤민수 그리고 윤후     Homestay accommodation hotel motel Look After MeAn estimated 20,000,000 viewers are expected to watch a Korean Reality TV show featuring New Zealand residents and iconic tourist attractions. 

Korea’s No. 1 reality TV show ‘Dad, where are we going? aired in Korea on Sunday 24 November. Produced by MBC (Munhwa Broadcasting Corporation), the show features five celebrity fathers and their children as they undertake weekly challenges.


Photo caption: 'Dad, where are we going?' celebrity father Yoon Minsoo and son Yoon Hoo, fishing at Lake Tarawera. 


Julia launches first pitch to Angel Investors in Rotorua

Posted in Press Room
Published: 3/10/2013

Julia Charity look after me investor launch, Home hosted accommodation, Homestay network New Zealand, Look After Me

Look After Me's Julia Charity makes her pitch for investment at the first Enterprise Angels Rotorua meeting.

The Dragon's Den has arrived in Rotorua - but for the first entrepreneur to pitch it was an "exhilarating" rather than scary experience.

The Changing Face of Tourism in New Zealand

Posted in Press Room, Baby Boomers NZ
Published: 1/10/2013

Look after me tourism nz business

New government funding, a National Tourism Plan, changes in the way travellers are booking, evolving demographics and a global hospitality revolution, are just some of the factors impacting local tourism businesses. Julia Charity reports.