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Rotorua Homestays in the spotlight - China's Daddy where are we going?

Posted in News, Press Room
Published: 8/09/2014

Daddy where are we going, Chinese version filmed in Rotorua New Zealand Rotorua has landed a leading role in China's most popular reality TV show, which will be watched by millions of potential visitors.

The show, called Dad, Where Are We Going?, has been filming in Rotorua and the central North Island for a week, with its stars visiting some of the region's most picturesque locations.

The region's landscapes will feature in the last two episodes of season two. However, details of the filming locations in Rotorua are under wraps because of contract restrictions.

The show's first season is estimated to have attracted about a quarter of China's population of 1.35 billion, making it one of the most watched in the country.

New Zealand is the only international destination to feature in the show, which follows five celebrity fathers and their children on an adventure to mystery destinations.

In the last two 100-minute episodes, the celebrities will experience New Zealand culture and accomplish a series of missions with or against each other.

Destination Rotorua marketing general manager Oscar Nathan said the TV crew was in Rotorua as part of a partnership with Tourism New Zealand and Air New Zealand, with logistical assistance from Destination Rotorua Marketing, tourism operators and the district council.

"China has been identified as the international market with the most potential for Rotorua and it's the prime focus of our international marketing effort," he said. "While the film crew's visit here provides a potentially huge marketing opportunity for our destination, the agreement we have with the Chinese production company is to not provide any specific details or comment until their show has gone to air in China."

Tourism New Zealand chief executive Kevin Bowler said it was a major coup for New Zealand to secure the broadcast.

Behind Australia, China is New Zealand's second largest visitor market with 243,472 arrivals for the year ended July 2014.

About 40 per cent of Chinese to visit New Zealand, about 86,750 people, had an overnight stay in Rotorua in the year ended June 2014.

ROTORUA DAILY POST

 

Look After Me Founder, Julia Charity had a leading role as Project Co-ordinator for the filming of 'Daddy, Where are we going?' in Rotorua and Hobbiton Movie Set and Farmtours.  Julia was the key liason between Tourism New Zealand, Destination Rotorua Marketing, Rotorua based Tourism Operators, the kiwi families who hosted the Chinese Celebrities and NZ-based Production Company, Screentime. 

Julia and her family were previously involved in hosting Korean celebrity Minsoo Yoon and son Hoo for the filming of Season 1 of the Korean version of Daddy, Where are we going. 

 

聚光灯下的Rotorua—中国的“爸爸去哪儿”

在中国的一档最受欢迎的电视真人秀“爸爸去哪儿”中,Rotorua 扮演了一个很重要的角色,因为目前这档将会被数百万的潜在观众观看的节目,正在这里进行着为期一周的拍摄,而节目中的明星们正也参观着当地最风景如画的地方。Rotorua这个地区的迷人风景将会呈现在“爸爸去哪儿第二季” 最近的两集中。但是由于双方合同的一些限制,具体拍摄的一些地方的细节问题还不能对外公开。

据估计,“爸爸去哪儿”第一季的收视率达到了全中国人口的四分之一之多,是当之无愧的中国最受欢迎的节目之一。而新西兰这一站,作为唯一一个“爸爸去哪儿”这个节目的国际取景地,五位明星爸爸和他们的孩子将会走上一段迷幻的中土世界的冒险之旅。在都为100多分钟的最近两集中,这些明星父亲和孩子将会体验新西兰特别的文化,并且在相互比拼和配合中完成一系列的任务。

Rotorua地区的市场营销总监奥斯卡.南斯说:在Rotorua的“爸爸去哪儿”的电视工作人员,不仅仅是作为新西兰旅游业和新西兰航空的合作伙伴,同时也将会接受Rotorua旅游市场营销部,旅游业管理人员和地区委员会的全程配合”,他还说:“他们已经把中国列为Rotorua地区最潜在的国际旅游大国和他们努力营销的主要国家。而这部真人秀的电视工作人员的到来提供了一个潜在的巨大的机会,将我们地区作为一个绝佳的旅游地推荐给所有的中国观众,但是根据我们之间的协议,在“爸爸去哪儿第二季”新西兰站还没有在中国播出之前,我们是不会泄露任何的拍摄细节的。”

而新西兰旅游业主席凯文.鲍文乐提到,确保“爸爸去哪儿”在Rotorua这一集在新西兰的直播将会是一个很重要的环节。因为截止今年六月底,有243472的中国人到新西兰旅游,中国已经是继澳大利亚之后第二大的旅游大国。而在百分之四十的中国游客中,大概86750的游客会选择在Rotorua至少待一晚。