Holidays for the Baby Boomers
With an ageing population in many of our main tourism markets, travellers in the older age groups will become even more significant in the future. Baby boomers showed the fastest rate of growth over the past five years. There was a 17 per cent leap in visitors aged 60-69 years in 2010, according to the Economic Development Ministry. Meanwhile, international trends in Australia, Britain and the United States show that of all women travelling, about 60 per cent are choosing to do so by themselves, equating to an estimated 13 million paid visitor nights each year.
Performance poet, scientist and entrepreneur Julia Charity cottoned on to both these markets and launched a travel website, Look After Me, in July last year. <Read more>